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We are first and foremost focused on client success.
Focus on the client begins with understanding and capturing our client’s objectives and constraints. Through understanding our clients, we can answer the questions necessary to develop the investment policy statement. This statement serves to set investment objectives, define a standard of performance, establish risk parameters and liquidity guidelines, and review any applicable investment restrictions.

Answering the E.T.H.I.C.S. questions assists in capturing the client's objectives and contraints.
E xpectations and Tolerance: What are the client's goals and purposes for the account? What is their risk comfort level or
tolerance? How risk-adverse are they? How much risk can they take with their investments?
T ax considerations: How badly does the client need to avoid taxes? What are the client's current tax considerations, federal
and state, as well as future estimates? Active investment produces taxable events; is the client aware of tax consequences inherent in investing? Is there a tax strategy in place?
H orizon: Over what horizon will the client judge portfolio performance? When will the client need to start drawing down
principal? What are the time horizon differences between the client and any other beneficiary of the account?
I ncome Requirements: What income sources are at the client’s disposal? What is the level of volatility in these sources? What level
of income does the portfolio need to produce? What factors might change this income requirement?
C onstraints: Are there any restrictions or preferences on acceptable investments such as foreign securities, municipal bonds, socially
responsible companies, etc. Is there a preference to support local or regional companies?
S ophistication: What is the client’s level of investment understanding? Does the client understand the turbulent nature of

We believe that outcomes are dependent on establishing goals and objectives.
During a client’s lifetime, needs and objectives tend to evolve. Early in the life cycle of investing clients usually build portfolios geared towards wealth accumulation, typical in an Aggressive Growth, Growth or Growth and Income profile. As clients mature into the distribution phase of their investment life cycle, their needs turn more income-oriented, more consistent with an Income and Principal Preservation profiles.

Account narratives provide a short description of the appropriateness of nominal objectives to meet client’s goals and objectives. These narratives define clients by Aggressive Growth, Growth, Growth and Income, Income and Principal preservation.


We believe that disciplined asset allocation is the most important determinant in any portfolio and is the best predictor of volatility and total portfolio return.
We believe that designing the proper asset allocation consistent with the individual’s unique investment objectives is a critical first step in meeting long-term goals and expectations. To accomplish the goals and objectives of our clients, it is our responsibility to control risk and to limit or prevent surprises. Maintaining a fully invested portfolio where holding just enough cash to meet known or anticipated cash distributions allows us to participate most efficiently with the market.

Our asset allocation guidelines are based on Modern Portfolio Theory (MPT), which locates the combination of assets that minimize risk while simultaneously maximizing return prospects. Our asset allocation guidelines must be flexible enough to handle the substantial variation in clients’ objectives and constraints and are designed to adapt as individual investment needs evolve over time. They are true guidelines with ranges of acceptable investments; these ranges allow us to accommodate for the unique aspects of each client’s goals and objectives.


We believe in active management and a consistent process.
Actively managed portfolios require care and constant refinement utilizing a measured consistent process. Whether buying equities, fixed-income securities or mutual funds we adhere to a detailed buy process. Consistency must also be applied in the process of selling our holdings.

Thorough research is used before securities enter into the portfolio; until the reasons for purchasing a security change the security will remain in the portfolio. Our sell discipline is comprised of four separate, but equally important criteria:

Change in fundamentals
Company no longer meets projections, or has lost credibility in the market place
Dramatic price movements
Better investment opportunities

We believe that performance measurement against absolute (personal goals and objectives) and relative (benchmarks) targets is essential.
A plan would be incomplete without regular portfolio review and re-balancing. Clients’ portfolios need periodic evaluation to determine whether holdings continue to meet investment objectives and the client’s risk profile.

The Trust Administration Committee reviews all portfolios annually. Periodic, monthly and quarterly reviews performed by the Account Executive are intended to supplement the annual review performed by the Trust Administration Committee. The Account Executive evaluates the portfolio’s ability to meet the account objectives that were established with the client.

The frequency with which we review clients’ portfolios depends on the volatility of the assets in the portfolio and current market conditions. In a volatile market, more frequent review is required. Through actively managing our portfolios, both the equity and fixed-income markets are constantly reviewed. Individual securities are reviewed daily and frequently inter-daily as security specific news is released. Individual fixed income instruments are reviewed on a quarterly basis unless more frequent review is necessary. Due diligence on mutual funds is performed routinely through analyzing prospectuses and on-site meetings.


From the first meeting with the client, we establish a communication standard. In the end, our targeted success is determined not only by performance, but on how effectively we communicate with our clients.

 
   

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